Do you think your business could benefit from advertising on Craigslist? Here’s an interesting fact: Craigslist gets around 20 billion page views per month, by more than 50 million people in the United States alone (source: Craigslist.org). That’s a lot of people looking for services, products, and most important of all, the deals. In short, Craigslist is a gold mine, and those with the most attractive products, services, and most important of all, ads will get the customer. Let me stress that again, people are looking for the best deals, and those with the most attractive ads will get the customer. In the next few paragraphs, I will explain what the best advertising techniques are used for the best Craigslist ads. These paragraphs are outlined by location, the title of the ad, and the body of the ad.
It is one of the most important aspects used in marketing local classified ads techniques. So what role does location play in Craigslist advertising techniques? The answer: your location. That’s right, when you post an ad on Craigslist, narrow down your ad to the very town you live in. Or, if you live in a big city, narrow it down to a specific part of that city. This might seem counter intuitive as you seem to be marketing to a smaller audience, however, ask yourself this: if you were looking online to buy a computer from someone, would you rather drive across town to pick it up, or get one from your neighbor three blocks down? The answer is simple, you’d pick the closest one. Stating your specific location helps weed out your competition.
The specific location will help your one line ad get noticed by potential customers. But what other advertising techniques can you include to make sure you have the best Craigslist ad in your market? In your title, it is important to state your product, or service first. We are a culture of convenience, and a person will choose the first ad they see that sells the product or service they are looking for. After the product or service, then you should list your name, or a benefit of choosing the ad. An example title would be something like “Landscaping Services, Call Tom for Great Rates”. The example ad has all three components of a great title: The service, the name of the provider, and a benefit of choosing that ad. Next to the ad would be your location, furthering the weight of your ad on your prospects.
Now that your prospect has opened up your ad, it’s time to wow them and show them how professional you are. If you know HTML, you are in good fortune. If not, I have included a link at the bottom of the page providing customized HTML Craigslist ads. In the body of your ad, pictures speak a thousand words, so use them. Show examples of the work or product you’re selling. Show off your best testimonials, and make a list of benefits and features that a person would get if they chose you. Again, a benefit is something like “affordable”, “high quality”, “brand new” and a feature would be “also comes with X” or “we will also do x as part of our service”. A feature can be thought of as an enhancement or part of a service you already offer.
Now you have learned the advertising techniques it takes to make the best Craigslist ad. These are principles more than strict rules, so test, and have fun with it. Again, if you really want to spruce up your ad, use HTML and images. If you need you can find a link at the bottom of the page to get customized ads specifically for your business, products and services. I hope you enjoy all the same success I have while learning about and implementing these advertising techniques.